COM223 Communication Management - Subject offered from 2015
COM321 Communication Fieldwork - Subject offered from 2015
Bachelor of Communication (Public Relations) / Bachelor of Business Studies
Bachelor of Business Studies BBusStud
Bachelor of Communication (Public Relations) BComm(PubRel)
On Campus - Bathurst
Availability is subject to change, please verify prior to enrolment.
Full-time 4.0 years (8.0 sessions)
Normal course duration is the effective period of time taken to complete a course when studied Full-time (Full-time Equivalent Duration). Students are advised to consult the Enrolment Pattern for the actual length of study. Not all courses are offered in Full-time mode.
Applicants for the Bachelor of Communication (Public Relations)/Bachelor of Business Studies must meet the following Admission Requirements:
Ï An ATAR of 65 (including adjustment factors)
OR
Ï Successful completion of two university level subjects (AQF level Associate Degree or higher) demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
OR
Ï A completed AQF Certificate III or higher level qualification
OR
Ï 50% completion of an AQF Diploma level qualification
OR
Ï Successful completed of a Tertiary Preparation Course from an Australian University or an accredited provider demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
OR
Ï Work experience, within the same industry as the course profile, of no less than two years full time.
OR
Ï Admission through the Schools Recommendation Scheme
English Language Proficiency
An Academic IELTS with a minimum score of 6.5 with no individual score below 6 or a qualification deemed by CSU to be equivalent. (See Concordance Tables)
To graduate students must satisfactorily complete 256 points.
The course consists of 14 core Communication subjects (equivalent to 128 points), one Indigenous subject (8 points) and 15 Business Studies subjects (120 points):
Core Subjects
Communications
COM111 Professional Writing
COM114 Presentation for Communicators
COM124 Communication in Context
CCI100 Intro to Media Production
COM222 Public Relations Tactics
COM223 Communication Management
COM224 Communication Research Strategies
COM321 Communication Fieldwork
COM322 Going Global: Regional and Global Public Relations
COM116 What Is Public Relations?
COM232 Public Relations Strategy
COM236 Making It Happen: Event Management
COM313 SOS: Issues and Crisis Communication
CCI300 Professional Practice in Communication and Creative Industries (24 pts)
Indigenous subject
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Business Studies Restricted Electives
Students must complete 15 standard eight point subjects in business-based, or business related, discipline areas approved by the Course Director. The total number of Business subjects must include at least four subjects at level two (or its equivalent) and four subjects at level three (or its equivalent). Level 3 subjects must be taken in the final year of study.
Core Business subjects:
MGT100 Organisations and Management
MKT110 Marketing and Society
MGT210 Organisational Behaviour
MKT220 Buyer Behaviour
MGT230 Ethics, Sustainability and Culture
MGT330 Business Strategy
Students must choose 9 subjects from the list below:
ACC100 Accounting 1: Information for Business
ACC110 Accounting 2: Management Decisions
ECO130 Macroeconomics
LAW110 Business Law
MGT100 Organisations and management
MKT110 Marketing Principles
QBM117 Business Statistics
ECO320 International Economics
FIN211 Financial Management
HRM210 Human Resource Management
INR210 Industrial Relations in Australia
LAW220 Business Organisation Law
MGT210 Organisational Behaviour
MGT310 Service Operations Management
MGT320 Managing Change
MGT330 Business Strategy
MGT340 International Business Management
INR310 Comparative Industrial Relations
LAW335 International Business Law
MGT250 Asia Pacific Business
FIN340 International Finance
MKT220 Buyer Behaviour
MKT260 International Marketing
MGT290 Project Management
MKT230 Business and Professional Ethics
MKT310 Promotions Management
MKT350 Product Innovation Management
MKT235 Internet Marketing
MKT335 Marketing of Services
MKT340 Strategic Marketing Management
MKT240 Market Analysis
MKT336 Business to Business Marketing
MGT230 Business and Professional Ethics
Full-time
Session 1
COM114 Presentation for Communicators
COM111 Professional Writing
MGT100 Organisations and Management
MKT110 Marketing and Society
Session 2
COM124 Communication in Context
IKC 100 Indigenous Cultures Histories and Realities
MGT210 Organisational Behaviour
MKT220 Buyer Behaviour
Session 3
COM116 What is Public Relations?
CCI100 Intro to Media Production
Business Studies Elective
Business Studies Elective
Session 4
COM232 Public Relations Strategy
COM222 Public Relations Tactics
Business Studies Elective
Business Studies Elective
Session 5
COM223 Communication Management
MGT230 Ethics Sustainability and Culture
Business Studies Elective
Business Studies Elective
Session 6
COM236 Making it Happen: Event Management
COM224 Communication Research Strategies
Business Studies Elective
Business Studies Elective
Session 7
COM313 SOS: Issues and Crisis Communication (16 Points)
COM322 Going Global: Regional and Global Public Relations
COM321 Communication Fieldwork
Business Studies Elective
Session 8
CCI300 Professional Practice in Communication and Creative Industries (24 pts)
MGT330 Business Strategy
COM223 Communication Management - Subject offered from 2015
COM321 Communication Fieldwork - Subject offered from 2015
The Bachelor of Communication (Public Relations) / Bachelor of Business Studies is accredited by the Public Relations Institute of Australia.
For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.