COM223 Communication Management - Subject offered from 2015
COM233 Media Sales Principles - Subject offered from 2014
COM321 Communication Fieldwork - Subject offered from 2015
Bachelor of Communication (with specialisations)
Bachelor of Communication BComm
Bachelor of Communication (Advertising and Public Relations) BComm(Advert&PubRel)
Bachelor of Communication (Advertising) BComm(Advert)
Bachelor of Communication (Journalism and International Studies) BComm(Journ&InternatStud)
Bachelor of Communication (Journalism) BComm(Journ)
Bachelor of Communication (Media Practice) BComm(MediaPrac)
Bachelor of Communication (Public Relations) BComm(PubRel)
Bachelor of Communication (Radio) BComm(Radio)
Bachelor of Communication (Theatre Media) BComm(TheatreMedia)
On Campus - Bathurst
On Campus - Bathurst
On Campus - Bathurst
Online - Bathurst
On Campus - Bathurst
Online - Bathurst
On Campus - Bathurst
On Campus - Bathurst
On Campus - Bathurst
On Campus - Bathurst
On Campus - Bathurst
Availability is subject to change, please verify prior to enrolment.
Full-time 3 years (6.0 sessions)
Part-time 6.0 years (12.0 sessions)
Bachelor of Communication and Bachelor of Communication(Media Practice) can be taken in Part Time mode, duration 6 years.
Normal course duration is the effective period of time taken to complete a course when studied Full-time (Full-time Equivalent Duration). Students are advised to consult the Enrolment Pattern for the actual length of study. Not all courses are offered in Full-time mode.
Applicants for the Bachelor of Communication (with specialisations) must meet the following Admission Requirements:
Ï An ATAR of 65 (including adjustment factors)
OR
Ï Successful completion of two university level subjects (AQF level Associate Degree or higher) demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
OR
Ï A completed AQF Certificate III or higher level qualification
OR
Ï 50% completion of an AQF Diploma level qualification
OR
Ï Successful completed of a Tertiary Preparation Course from an Australian University or an accredited provider demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
OR
Ï Work experience, within the same industry as the course profile, of no less than two years full time.
OR
Ï Admission through the Schools Recommendation Scheme
English Language Proficiency
Minimum CSU English Language Proficiency Requirements apply
To graduate students must satisfactorily complete 192 points.
BACHELOR OF COMMUNICATION (with specialisation)
This course consists of 192 points, comprising 80 points of Communication Foundation Studies, a minimum of 64 points of Discipline Specialisation Studies and a maximum of 48 points of Academic Enrichment Studies offered from within the School of Communication and Creative Industries and/or externally as approved by the Course Director.
BACHELOR OF COMMUNICATION (no specialisation)
In addition to the core Communication Foundation subjects (80 points), students undertake a minimum of 64 points from subjects offered across the specialisations of Advertising, Journalism, Public Relations, Media Practice and Radio. The remainder of course points (maximum 48 points) can be taken from subjects outside of the Communication specialisation set (as approved by Course Director); these represent the Academic Enrichment component of the program. In total, students complete 192 points.
All subjects have a value of 8 points unless otherwise stated.
The course structure is as follows:
CORE COMMUNICATION SUBJECTS (80 points)
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Intro to Media Production
IKC101 Indigenous Cultures, Histories and Contemporary Realities
COM124 Communication in Context
COM221 Professional Ethics in Communication and Citizenship
CCI300 Communication and Creative Industries Professional Practice (24 points)
COM321 Communication Fieldwork
SPECIALISATION SUBJECTS
Advertising Specialisation subjects (64 points)
ADV104 Understanding Advertising
ADV105 The Advertising Business
ADV205 Advertising Creative
ADV206 Channel Planning
ADV207 Channel Planning in Action
COM224 Communication Research Strategies
ADV317 Advertising Strategy and Planning (16 points)
Advertising and Public Relations Extended Specialisation subjects (112 points)
ADV104 Understanding Advertising
ADV105 The Advertising Business
COM116 What is Public Relations?
COM232 Public Relations Strategy
COM222 Public Relations Tactics
ADV205 Advertising Creative
ADV206 Channel Planning
COM223 Communication Management
COM224 Communication Research Strategies
ADV317 Advertising Strategy and Planning (16 points)
COM313 SOS: Issues and Crisis Communication
COM322 Going Global: Regional and Global Public Relations
Plus one of either:
ADV207 Channel Planning in Action OR COM236 Making it Happen: Event Management
Journalism Specialisation subjects (64 points)
JRN112 Journalism in Society
JRN101 Newsgathering and Writing
JRN200 Convergent Storytelling
JRN205 Research and Data Journalism
JRN225 The Specialist Reporter
JRN207 Multiplatform Publishing and The Law
JRN322 Beyond News: Longform Journalism
JRN318 Deadline: Multiplatform Delivery
Media Practice Specialisation subjects (64 points)
COM112 Digital Media
COM126 Production Planning
VIS101 Visual Communication
VPA106 Intro to Sound Production
COM229 Documentary Production
COM212 Scriptwriting
COM219 Media Communication and Globalisation
COM343 Communication Project Management
Radio Specialisation subjects (64 points)
COM113 Commercial Radio Industry
COM112 Digital Media
COM125 Radio Production and Content Management
COM233 Media Sales Principles
COM234 Media Account Management
COM236 Making it Happen: Event Management
COM343 Communication Project Management
ADV206 Channel Planning
Public Relations Specialisation subjects (64 points)
COM116 What is Public Relations?
COM232 Public Relations Strategy
COM222 Public Relations Tactics
COM223 Communication Management
COM236 Making it Happen: Event Management
COM224 Communication Research Strategies
COM313 SOS: Issues and Crisis Communication
COM322 Going Global: Regional and Global Public Relations
Theatre Media Specialisation subjects (64 points)
THM108 Principles of Theatre Media (16 points)
THM207 Drama and Theatre For Young People
THM208 Devised Performance (16 points)
THM308 Applied Production Research (16 points)
THM300 Theatre and Cultural Action
Journalism and International Studies Extended Specialisation subjects (112 points)
Compulsory subjects (64 points)
JRN112 Journalism in Society
JRN101 Newsgathering and Writing
JRN200 Convergent Storytelling
JRN205 Research and Data Journalism
JRN225 The Specialist Reporter
JRN207 Multiplatform Publishing and The Law
JRN322 Beyond News: Longform Journalism
JRN318 Deadline: Multiplatform Delivery
Restricted electives (choose 6 subjects / 48 points from the following)
POL111 International Relations
COM219 Media Communication and Globalisation
HST210 Media and Society in 20th Century
POL305 Politics and the Media
HST301 International History from 1945
HST308 Australia and Asia
COM322 Regional and Global PR
HSS305 International Exchange (or other approved International Project subject)
ACADEMIC ENRICHMENT (ELECTIVE) SUBJECTS (48 points)
Academic enrichment subjects are completed by all students who are not completing extended specialisations. Students undertake up to 6 electives, a combination of unrestricted electives and/or professional clusters (4-6 subjects per cluster) from within the School of Communication and Creative Industries, or from outside the School as approved by Course Director.
ADVERTISING SPECIALISATION full-time:
Year 1 - Session 1
ADV104 Understanding Advertising
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Intro to Media Production
Year 1 - Session 2
ADV105 The Advertising Business
ADV205 Advertising Creative
COM124 Communication in Context
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Year 2 - Session 1
ADV206 Channel Planning
COM221 Professional Ethics in Communication and Citizenship
Elective 1
Elective 2
Year 2 - Session 2
ADV207 Channel Planning in Action
COM224 Communication Research Strategies
Elective 3
Elective 4
Year 3 - Session 1
ADV317 Advertising Strategy & Planning (16 points)
Elective 5
Elective 6
Year 3 - Session 2
CCI300 Professional Practice in Communication & Creative Industries (24 points)
COM321 Communication Fieldwork
ADVERTISING AND PUBLIC RELATIONS EXTENDED SPECIALISATION full-time:
Year 1 - Session 1
COM116 What Is Public Relations?
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Intro to Media Production
Year 1 - Session 2
COM232 Public Relations Strategy
COM222 Public Relations Tactics
COM124 Communication in Context
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Year 2 - Session 1
ADV104 Understanding Advertising
ADV206 Channel Planning
COM223 Communication Management
COM221 Professional Ethics in Communication and Citizenship
Year 2 - Session 2
ADV105 The Advertising Business
ADV205 Advertising Creative
COM224 Communication Research Strategies
ADV207 Channel Planning in Action OR COM236 Event Management
Year 3 - Session 1
ADV317 Advertising Strategy & Planning (16 points)
COM313 SOS: Issues & Crisis Communication
COM322 Going Global: Regional and Global Public Relations
Year 3 - Session 2
CCI300 Professional Practice in Communication & Creative Industries (24 points)
COM321 Communication Fieldwork
JOURNALISM SPECIALISATION full-time:
Year 1 - Session 1
JRN112 Journalism in Society
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Intro to Media Production
Year 1 - Session 2
JRN101 Newsgathering & Writing
JRN200 Convergent Storytelling
COM124 Communication in Context
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Year 2 - Session 1
JRN205 Data Mining & Research
COM221 Professional Ethics in Communication and Citizenship
Elective 1
Elective 2
Year 2 - Session 2
JRN225 The Specialist Reporter
JRN207 Multiplatform Publishing & The Law
Elective 3
Elective 4
Year 3 - Session 1
JRN322 Beyond News: Longform Journalism
JRN318 Deadline: Multiplatform Delivery
Elective 5
Elective 6
Year 3 - Session 2
CCI300 Professional Practice in Communication & Creative Industries (24 points)
COM321 Communication Fieldwork
JOURNALISM AND INTERNATIONAL STUDIES* EXTENDED SPECIALISATION full-time:
Year 1 - Session 1
JRN112 Journalism in Society
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Intro to Media Production
Year 1 - Session 2
JRN101 Newsgathering & Writing
JRN200 Convergent Storytelling
COM124 Communication in Context
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Year 2 - Session 1
JRN205 Research and Data Journalism
COM221 Professional Ethics in Communication and Citizenship
POL111 International Relations
HST210 Media & Society in 20th Century
Year 2 - Session 2
JRN225 The Specialist Reporter
JRN207 Multiplatform Publishing & The Law
POL305 Politics and the Media
COM219 Media Communication & Globalisation
Year 3 - Session 1
JRN322 Beyond News: Longform Journalism
JRN318 Deadline: Multiplatform Delivery
HST308 Australia & Asia
COM322 Regional & Global PR or HST301 International History from 1945
Year 3 - Session 2
CCI300 Professional Practice in Communication & Creative Industries (24 points)
COM321 Communication Fieldwork
*International Exchange can be set up from the 2nd year of the program
MEDIA PRACTICE SPECIALISATION full-time:
Year 1 - Session 1
COM126 Production Planning
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Intro to Media Production
Year 1 - Session 2
COM112 Digital Media
VPA106 Intro To Sound Production
COM124 Communication in Context
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Year 2 - Session 1
VIS101 Visual Communication
COM212 Scriptwriting
Elective 1
Elective 2
Year 2 - Session 2
COM229 Documentary Production
COM219 Media Communication & Globalisation
Elective 3
Elective 4
Year 3 - Session 1
COM343 Communication Project Management
COM221 Professional Ethics in Communication and Citizenship
Elective 5
Elective 6
Year 3 - Session 2
CCI300 Professional Practice in Communication & Creative Industries (24 points)
COM321 Communication Fieldwork
PUBLIC RELATIONS SPECIALISATION full-time:
Year 1 - Session 1
COM116 What is Public Relations?
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Intro to Media Production
Year 1 - Session 2
COM232 Public Relations Strategy
COM222 Public Relations Tactics
COM124 Communication in Context
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Year 2 - Session 1
COM223 Communication Management
COM221 Professional Ethics in Communication and Citizenship
Elective 1
Elective 2
Year 2 - Session 2
COM236 Making it Happen: Event Management
COM224 Communication Research Strategies
Elective 3
Elective 4
Year 3 - Session 1
COM313 SOS: Issues & Crisis Communication
COM322 Going Global: Regional and Global Public Relations
Elective 5
Elective 6
Year 3 - Session 2
CCI300 Professional Practice in Communication & Creative Industries (24 points)
COM321 Communication Fieldwork
RADIO SPECIALISATION full-time:
Year 1 - Session 1
COM113 Commercial Radio Industry
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Intro to Media Production
Year 1 - Session 2
COM125 Radio Production & Content Management
COM112 Digital Media
COM124 Communication in Context
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Year 2 - Session 1
COM233 Media Sales Principles
ADV206 Channel Planning
Elective 1
Elective 2
Year 2 - Session 2
COM234 Media Account Management
COM236 Making it Happen: Event Management
Elective 3
Elective 4
Year 3 - Session 1
COM343 Communication Project Management
COM221 Professional Ethics in Communication and Citizenship
Elective 5
Elective 6
Year 3 - Session 2
CCI300 Professional Practice in Communication & Creative Industries (24 points)
COM321 Communication Fieldwork
THEATRE MEDIA SPECIALISATION full-time:
Year 1 - Session 1
THM108 Principles of Theatre Media (16 points) (commence)
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Intro to Media Production
Year 1 - Session 2
THM108 Principles of Theatre Media (16 points) (complete)
THM207 Drama & Theatre For Young People
COM124 Communication in Context
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Year 2 - Session 1
THM208 Devised Performance (16 points) (commence)
COM221 Professional Ethics in Communication and Citizenship
Elective 1
Elective 2
Year 2 - Session 2
THM208 Devised Performance (16 points) (complete)
Elective 3
Elective 4
Elective 5
Year 3 - Session 1
THM308 Applied Production Research (16 points)
THM300 Theatre & Cultural Action
Elective 6
Year 3 - Session 2
CCI300 Professional Practice in Communication & Creative Industries (24 points)
COM321 Communication Fieldwork
MEDIA PRACTICE SPECIALISATION part-time online:
Year 1 - Session 1
COM111 Professional Writing
CCI100 Intro to Media Production
Year 1 - Session 2
COM112 Digital Media
COM124 Communication in Context
Year 2 - Session 1
COM114 Presentation for Communicators
COM126 Production Planning
Year 2 - Session 2
VPA106 Intro To Sound Production
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Year 3 - Session 1
VIS101 Visual Communication
Elective 1
Year 3 - Session 2
COM219 Media Communication & Globalisation
Elective 2
Year 4 - Session 1
COM212 Scriptwriting
Elective 3
Year 4 - Session 2
COM229 Documentary Production
Elective 4
Year 5 - Session 1
COM221 Professional Ethics in Communication and Citizenship
Elective 5
Year 5 - Session 2
COM321 Communication Fieldwork
Elective 6
Year 6 - Session 1
COM343 Communication Project Management
Year 6 - Session 2
CCI300 Professional Practice in Communication & Creative Industries (24 points)
BACHELOR OF COMMUNICATION (no specialisation) full-time:
Year 1 - Session 1
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Intro to Media Production
Specialisation 1
Year 1 - Session 2
COM124 Communication in Context
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Specialisation 2
Specialisation 3
Year 2 - Session 1
COM221 Professional Ethics in Communication and Citizenship
Specialisation 4
Elective 1
Elective 2
Year 2 - Session 2
Specialisation 5
Specialisation 6
Elective 3
Elective 4
Year 3 - Session 1
Specialisation 7
Specialisation 8
Elective 5
Elective 6
Year 3 - Session 2
CCI300 Professional Practice in Communication & Creative Industries (24 points)
COM321 Communication Fieldwork
COM223 Communication Management - Subject offered from 2015
COM233 Media Sales Principles - Subject offered from 2014
COM321 Communication Fieldwork - Subject offered from 2015
Please note that the following subjects may contain a Residential School component.
HSS305 International Exchange - Subject offered from 2016
Enrolled students can find further information about CSU Residential Schools via at About Residential School
The BCommunication (Public Relations) is accredited by the Public Relations Institute Australia (PRIA). The B Communication (Advertising) is accredited by the International Advertising Association (IAA) and professionally recognised by the Media Federation of Australia (MFA). The BCommunication (Radio) is professionally recognised by Commercial Radio Australia (CRA).
For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.