This subject provides an introduction to advertisings theoretical underpinnings and role within the context of marketing and society. Students are introduced to the principles of advertising practice and process including brands consumer insights communication briefs and solutions.
HD/FL
One session
School of Communication and Creative Industries
ADV203
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The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.