ADV104 Understanding Advertising (8)

This subject provides an introduction to advertisings theoretical underpinnings and role within the context of marketing and society. Students are introduced to the principles of advertising practice and process including brands consumer insights communication briefs and solutions.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.


Session 1 (30)
On Campus
Bathurst Campus
Bathurst Campus
Session 3 (90)
Bathurst Campus

Continuing students should consult the SAL for current offering details: ADV104. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Incompatible Subjects


Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to describe a range of theories to help explain the role of marketing and advertising
  • be able to demonstrate an understanding of the theoretical underpinnings of advertising's role in society and in the marketing environment
  • be able to determine the role of consumer insight in advertising campaigns
  • be able to apply the principles and processes associated with advertising campaigns
  • be able to work in teams


This subject will cover the following topics:
  • Introduction to advertising
  • Advertising's role in marketing and society
  • Consumer insights: development and application
  • Brands and brand contribution
  • Communication briefs and solutions


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.