In this subject students are introduced to theories of creativity and the role of creativity in the advertising environment. Students are introduced to a range of techniques and tools that advertising creative team members use in their profession. Students learn about the steps in the advertising creative process, including idea generation, concept development, creative strategy and copywriting for a variety of media types.
School of Communication and Creative Industries
Bachelor of Media Communication(minor),Bachelor of Communication(Advertising)(core), Bachelor Communication (with Specialisations) Elecltive, Bachelor of Creative Arts & Design (Graphic Design)(elective), Bachelor of Communication(Advertising)/Bachelor of Business(Marketing)(elective)
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The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.