This subject introduces students to the channels of communication used by marketers to reach desired audiences. The subject covers the primary and secondary channels of communication, their strengths and weaknesses, and the foundation techniques used to analyse, assess and evaluate each medium. It encourages strategic evaluation of channels as part of a wider communication plan.
School of Communication and Creative Industries
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The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.