This subject introduces students to the channels of communication used by marketers to reach desired audiences. The subject covers the primary and secondary channels of communication, their strengths and weaknesses, and the foundation techniques used to analyse, assess and evaluate each medium. It encourages strategic evaluation of channels as part of a wider communication plan.
HD/FL
One session
School of Communication and Creative Industries
For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.