This subject deepens students' understanding of marketing communication channels by developing insight into consumer engagement with channels and the application of insights to media choices. Recommendations including budget allocation, campaign timeframes, media ideas, media partners, campaign evaluation are developed for both documented and physical presentations.
School of Communication and Creative Industries
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The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.