AGB410 Agricultural Marketing (8)

The modern food and fibre system is complex, dynamic and international. The changes taking place in this system are revolutionary. The system is becoming highly demand-driven with marketing being very important. The purpose of this subject is to examine the question of agriproduct marketing (raw commodities, food, fibre and agricultural services) in this new global environment. Agriproducts can be categorized into undifferentiated products (also called commodities) and differentiated products. The marketing of these two different types of agriproducts are examined in detail, focusing on both conceptual and practical aspects.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

Availability

Session 1 (30)
Online
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: AGB410. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Agricultural and Wine Sciences

Enrolment Restrictions

Restricted to students enrolling in Post Graduate Courses including Artiulated Sets of Courses, Graduate Certificates, Graduate Diplomas and Masters.

Subject Relationships

AGB310 This subject is the postgraduate equivalent of AGB310

Incompatible Subjects

AGB310

Learning Outcomes

Upon successful completion of this subject, students should:
  • Be able to accurately explain how and why agriproduct marketing has undergone such revolutionary change in recent times;
  • Be able to demonstrate how commodity markets work, how futures markets work and how to go about analysing price movements in commodity market; and
  • Be able to accurately explain how differentiated product markets work and how to go about market planning of differentiated agriproducts.

Syllabus

This subject will cover the following topics:

- The Agriproduct System - Coordination of the Agriproduct System - Agriproducts in the Global Environment - Consumption Trends and Consumer Attitudes - Market Research and Market Segmentation - Managing The Product And New Product Development - Pricing Agriproducts - Promotion - Marketing Planning - Economics of Commodity Markets and International Trade - Commodity Price Mechanisms and Futures Markets

Contact

Current Students

For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.

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