AGB575 Agribusiness Planning (16)

AGB575 Agribusiness Planning is a subject for students wishing to finish their Masters of Agricultural Business Management studies along the professional agribusiness management pathway.  It is a 16 point capstone subject in which students prepare an indepth business plan for an agribusiness. It is a project-based study where students will analyse an existing agribusiness and create a strategy for its improvement or develop and evaluate a new agribusiness proposal through to a steady state position. In each case, the focus will be on the achievement of pre-defined goals. Analysis and planning will be strategic and holistic, taking account of the multiple contexts in which the business will operate. Students will also critically analyse and explore deeper engagement of agribusiness planning as part of their development relative to agribusiness planning strategies and personal development.

This subject commences in session 1 and concludes in session 2. Students must enrol in both sessions 1 and 2. It is not possible to commence this subject in session 2. The two day residential school guides and assists students with the development of their business plans, particularly with the relevant specific disciplines.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.


* Offering has a residential school. Please view following information for further details.

Session 1 (30)
Online *
Wagga Wagga Campus
Session 2 (60)
Online *
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: AGB575. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



Two sessions


School of Agricultural and Wine Sciences

Assumed Knowledge

It is assumed that students have already completed the majority of the Masters program and are nearing the end of the course, thus enabling students to examine the following areas:
" strategic and human resource management
" marketing research and planning
" agricultural production systems
" financial planning and performance assessment
" environmental, legal, political and social factors.
If students have not previously studied one or more of these areas they may find, during their study of Agribusiness Planning, that they will have to devote additional time through independent study to acquire appropriate knowledge in one or more of the areas.

Prior to enrolling in Agribusiness Planning students should have successfully completed the equivalent of:
" AGB533 Agribusiness Management
" AGR475 Sustainable Agriculture: Issues and Viewpoints
" MGT501 Management Theory and Practice
" MGT510 Strategic Management
" AGB450 Agricultural Business Risk and Investment
" AGB410 Agricultural Marketing

Incompatible Subjects


Learning Outcomes

Upon successful completion of this subject, students should:
  • Be able to demonstrate the use of an holistic model such as 'sustainable agri-management system' (SAMS) (as modified) to analyse financial, human, environmental, and marketing and production issues that need to be factored into holistic and strategic business planning
  • Be able to review, analyse and document the strategic direction of an agribusiness and assess opportunities that can achieve improved financial, human, environmental, and marketing and production outcomes
  • Be able to undertake a situation analysis examining the feasibility of the revised strategic direction by conducting an audit of the external and internal environments for each of the four SAMS influences
  • Be able to analyse, explain and review the mission, goals and outcomes by undertaking an issues analysis based on Strengths, Weaknesses, Opportunities & Threats ('SWOT')
  • Be able to conduct a risk assessment of financial; human; environmental; and marketing and production factors and plan contingency strategies for risk events nominated by the students project supervisor
  • Be able to explain and review the project outcomes relative to the business mission and goals and suggest changes to the business plan in the light of this review
  • Be able to design, prepare and present a business plan
  • Be able to discuss, analyse and report on the development of their capabilities and using integrated engagement prepare a plan for personal development
  • Be able to design and develop marketing, operational and organisational/human resource plans based on new opportunities that are tailored to the specific industry context of the agribusiness
  • Be able to prepare and analyse production and financial forecasts of enterprise and business performance and compare the outcomes to internal and industry key performance indicators.


This subject will cover the following topics:
  • Holistic agri-management systems, focusing on the sustainable agri-management systems (SAMS) model
  • Review of strategic directions of an existing agribusiness
  • Evaluation of potential opportunities including the opportunity of setting up a new agribusiness
  • Mission, goals and objectives that balance the four influences of the SAMS model
  • Auditing of internal environment of the agribusiness including natural resources
  • Auditing of external environment that will impact on the achievement of goals and objectives
  • Managing change
  • Benchmarking
  • Marketing plans
  • Physical management plans
  • Financial management plans
  • Financial, environmental, marketing and production, and human performance indicators
  • Risk assessment and contingency planning
  • Scenario comparison on whole business performance
  • Formatting of the agribusiness plan
  • Capability reflection and personal development relative to the agribusiness planning process

Residential School

This subject contains a 2 day Compulsory Residential School.

The residential school is of a 2 day duration. The purpose of this residential school is to guide and assist students with the development of their business plan, particularly with the relevant specific disciplines.

Special Resources

Students are required to attend the compulsory residential school which will involve travel expenses and a time commitment.


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.