BUS204 Business Analysis and Data Analytics (8)

The availability of data provides opportunities for better evidence-based decision-making for the provision of new services and products. This subject introduces the conceptual and practical issues in developing models to aid in the decision making process for managers. Students will be introduced to a range of data sources and analytical tools currently used in industry such as social networks and media.  Students will also be asked  to apply the analytic models and make strategic recommendations.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

No offerings have been identified for this subject in 2018.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Management and Marketing

Enrolment Restrictions

Undergraduate students only.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify and evaluate a range of data sources;
  • be able to apply relevant business analytics models;
  • be able to analyse qualitative and quantitative data sets;
  • be able to track and report industry trends;
  • be able to collate data and explain the implications of the findings on business operations and tactics; and
  • be able to utilise data to make recommendations to support for strategic business decisions.


This subject will cover the following topics:
  • introduction to data sources;
  • evaluating the quality of data sources;
  • combining data sources;
  • social media and web traffic tools;
  • basic spreadsheet functions software demonstration ; practice;
  • utilsing spreadsheet functions i.e. MS-Excel graphs;
  • advanced spreadsheet functions Pivot Tables, Pivot Charts;
  • transforming data into knowledge.


Current Students

For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.