Todays organisations operate in a market place where change occurs at a magnitude and duration that has not been seen before. The role of information, globalisation and the global digital economy now sees worldwide events quickly translated into our local economy. Business scenario planning is about implementing processes that allow businesses to source some certainty or predictability in an uncertain world. Scenario planning links with strategic management and involves developing differing scenarios; interpreting signals and then reframing these signals into the strategy and future plans of the business. Scenario planning covers all aspects of the business operations people, finance, operations, stakeholders, customers, government, and looks at all signals large and small. This subject develops a framework for undertaking business scenario planning. It includes defining a business scenario, examining different planning methods used, identifying the principles of scenario planning, and reviewing how these principles link with business strategy.
No offerings have been identified for this subject in 2018.
HD/FL
One session
School of Management and Marketing
Undergraduate students.
BUS204 or MKT230
For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.