COM113 Commercial Radio Industry (8)

This subject introduces commercial radio as a specialised field of study. This subject explores the early formation and pioneering days of Australian radio progressing to the structure and operation of modern radio based media organisations, with specific reference to sales and promotion practices.  Contemporary influences on the industry, such as digital radio, internet broadcasting, cross-media ownership, social media and narrow casting are also examined.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

Availability

Session 1 (30)
On Campus
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM113. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • understand the evolution of commercial radio in Australia
  • be aware of the legal and regulatory frameworks operating within the Australian radio environment
  • be able to identify roles, structures and operations of radio-based media organisations in Australia
  • be able to assess the impact of convergence, digital and social media trends on the radio industry

Syllabus

This subject will cover the following topics:
  • The history and development of Australian radio
  • The key legislation, codes of practice and regulatory authorities in Australian radio
  • Roles, structures and overall organisation of stations and networks in Australian radio
  • Content for radio audiences in the digital age - broadcast, narrowcast, socialcasting
  • The role of the radio medium within a converging and social communications environment
  • Programming formats and how they are used to position radio organisations

Special Resources

Resources required for this subject are the existing authentic learning environments within the media precinct of the School of Communications and Creative Industries

Contact

Current Students

For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.

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