COM232 Public Relations Strategy (8)

This subject develops students understanding of the role of public relations as a strategic communication function. It is designed to build on the concepts and theories introduced in the introductory Public Relations subject. Students develop skills in planning, analysing, executing and evaluating public relations strategy for a client.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

Availability

Session 2 (60)
On Campus
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM232. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Assumed Knowledge

COM116

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify how public relations theory informs the research, design, cost, implementation and evaluation of public relations strategies
  • be able to reflect on culturally sensitive issues in planning a public relations strategy
  • be able to diagnose communication problems and issues
  • be able to investigate, develop and execute a public relations strategy
  • be able to work effectively in a team

Syllabus

This subject will cover the following topics:
  • Theoretical perspectives informing contemporary public relations practice
  • Introduction to the basics of public relations research
  • Corporate and consultancy practices in strategic planning
  • Project planning and management
  • Researching, planning, implementing, evaluating and reflecting on PR strategy
  • Roles and responsibilities in teams
  • Analysis of public relations campaigns

Contact

Current Students

For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.

Back