The focus of this subject is on developing account management presentation strategies, and the execution of those strategies. Personal selling strategies and techniques are applied in authentic media selling and promotions situations and settings, including radio. The importance of maintaining the client relationship beyond the sale is also examined.
HD/FL
One session
School of Communication and Creative Industries
COM233
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The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.