COM318 Public Affairs (8)

The subject will provide students with an understanding of
public affairs campaigns in communities. It will also
review strategies used to deal with governments in local, state, federal and international contexts. Students will also study the nature of lobbying, and its different applications.

Throughout the subject, students are asked to analyse case
studies and to review the processes of policy formation and implementation through stakeholder management techniques.

In addition, they review the role of organisations in society, their responsibilities to the community and to the environment.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

No offerings have been identified for this subject in 2018.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Enrolment Restrictions

Access to the worldwide web and a computer are mandatory.

Assumed Knowledge

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to provide a framework for analysis and critique of current policy development and implementation issues
  • be able to provide a framework for critical analysis, evaluation and strategic thinking
  • be able to demonstrate skills in planning and implementing communication strategies in public affairs
  • be able to demonstrate understanding of issues which affect programs in an international context.


This subject will cover the following topics:

The organisation, its external environment and organisational linkages. Social, economic, legislative and interorganisational issues. Lobbying. Corporate governance. Agenda setting and policy making. Media research and analysis. Community relations. Evaluation of campaigns. Government campaigns and initiatives. Media training and management in government relations.


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.