COM340 Social Media (8)

This subject allows students to explore new models of media creation, distribution and consumption and their impact on the communication industries. Students will research emerging audiences and potential markets, and develop projects utilising social and mobile media channels as a publication path.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

No offerings have been identified for this subject in 2018.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Enrolment Restrictions

Bachelor of Arts (Communication - Advertising) Bachelor of Arts (Communication - Commercial Radio) Bachelor of Arts (Communication - Theatre/Media) Bachelor of Arts (Communication - Public Relations & Organisational Communication) Bachelor of Arts (Communication - Journalism) Bachelor of Sport & Rec/Bachelor of Arts (Communication - Journalism) Bachelor of Media Communications

Assumed Knowledge

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to demonstrate knowledge of the current media applications defining social media;
  • be able to demonstrate an ability to research and critically assess the impact of these applications on communication industries;
  • be able to demonstrate an individual ability to create and distribute text, graphics, video and audio using these media applications;
  • be able to apply production development and teamwork skills to work in small creative teams to conceive and produce media projects for distribution using these media applications;
  • be able to demonstrate an ability to critically reflect on appropriate research and evaluation methodologies for defining and working with emergent social media audiences.


This subject will cover the following topics:

- the changing roles of producers and consumers in a social media ecology; - finding and researching emergent audiences; - media creation, distribution and consumption in a socially-networked digital environment; - current social media applications, including mobile media, and their limitations and opportunities for professional communicators; - developing content for social and mobile media; - legal and ethical pitfalls of social media; - production planning and team-work methodologies for rapid and effective digital media productions.


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.