INF310 Marketing of Libraries and Information Agencies (8)

Students are provided with the fundamentals of marketing which will enable them to apply successful marketing strategies in their workplace. Marketing principles are covered, along with their application to the library and information environment. Students learn to identify and develop strategic marketing initiatives which enable them to build branding and promotional strategies.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.


Session 1 (30)
Wagga Wagga Campus
Session 3 (90)
SPACE, University of Hong Kong
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: INF310. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Information Studies

Enrolment Restrictions

Not available to students who have completed INF420 or INF507

Subject Relationships

INF507 Paired Subject

Incompatible Subjects

INF420, INF507

Learning Outcomes

Upon successful completion of this subject, students should:
  • demonstrate an understanding of marketing and its application in the library and information environment;
  • demonstrate an understanding of the different users of library and information agencies;
  • have knowledge of the different market segments which can be applied to library and information agencies;
  • demonstrate an understanding of strategic marketing planning;
  • demonstrate an understanding of branding strategies; and
  • demonstrate an understanding of promotional strategies for products and services in the library and information environment.


This subject will cover the following topics:

- Marketing planning - Market segmentation - Marketing mix - Branding


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.