Students are provided with the fundamentals of marketing which will enable them to apply successful marketing strategies in their workplace. Marketing principles are covered, along with their application to the library and information environment. Students learn to identify and develop strategic marketing initiatives which enable them to build branding and promotional strategies.
School of Information Studies
Not available to students who have completed INF420 or INF507
INF507 Paired Subject
- Marketing planning - Market segmentation - Marketing mix - Branding
For any enquiries about subject selection or course structure please contact Student Central or email@example.com or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.