INF515 Strategic Management (8)

This subject provides an introduction to the principles of strategic management in information agencies.  Students will analyse a range of information environments and will learn how to formulate a strategic position for an information agency.  Theoretical concepts and practical skills are examined with student learning focused on strategic leadership, corporate responsibility, financial management and sustainability. 

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

Availability

Session 2 (60)
Online
SPACE, University of Hong Kong
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: INF515. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Information Studies

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to describe the principal components in developing a strategic plan and its relationship to the parent body and the political environment in which it operates;
  • be able to assess the longer term threats and opportunities developing in an information organisation and ways of strategically managing these;
  • be able to develop project and operational plans linked to strategic directions;
  • be able to identify the principles of performance evaluation in an information agency staff and its role in strategic management;
  • be able to demonstrate the fundamentals of financial planning related to strategic directions; and
  • be able to develop strategic marketing initiatives.

Syllabus

This subject will cover the following topics:
  • The changing political and social environment in which information agencies operate and the resultant pressures
  • Managing the relationship with parent bodies
  • Principal components of strategic planning, and related operational and project planning techniques
  • Key performance indicators and their relationship with broader strategic planning outcomes
  • Marketing and its strategic role in delivering targeted services for clients
  • Financial management issues faced by not-for-profit organisations such as libraries, archives and information centres

Contact

Current Students

For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.

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