MKT110 Marketing & Society (8)

MKT110 Marketing and Society is about markets and people. Students will examine different types of markets and the interactions of clients, business customers and end consumers within those markets. The purpose of this subject is to introduce students to the principles of marketing strategy by exploring how organisations adapt their marketing activities in response to needs and wants at the individual, organisational and societal level. The subject also explores the impact of societal and cultural elements on both people and marketing practice.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.


Session 1 (30)
On Campus
Albury-Wodonga Campus
Bathurst Campus
CSU Study Centre Melbourne
CSU Study Centre Sydney
Port Macquarie Campus
Wagga Wagga Campus
Bathurst Campus
Session 2 (60)
On Campus
CSU Study Centre Sydney
Bathurst Campus
Session 3 (90)
Bathurst Campus

Continuing students should consult the SAL for current offering details: MKT110. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Management and Marketing

Enrolment Restrictions

Not available to students who have completed MKT210 or RMBU1640.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to examine key societal and business issues related to marketing activities;
  • be able to outline the role of marketing in all types of business operations;
  • be able to define and describe the complexity and diversity of markets and marketing's response to it;
  • be able to interpret and apply marketing concepts and models to the market place;
  • be able to have skills in researching and communicating ideas about industries, markets and marketing strategy; and
  • be able to analyse real-life business situations by comparing and contrasting the theoretical concepts in marketing theory.


This subject will cover the following topics:
  • The nature of marketing
  • Marketing's role in society and industry
  • The marketing environment
  • Understanding consumers
  • Understanding business-to-business markets
  • Identifying opportunities through market research and information systems
  • Developing marketing strategy and plans
  • Market segmentation, target markets and positioning strategies
  • Value creation through products, services and brands
  • Overview of pricing and distribution
  • Communicating value through Integrated Marketing Communications (IMC)


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.