MKT240 Marketing Analysis and Analytics (8)

Building on research skills developed in MKT230, this subject focuses on quantitative techniques and tools to understand the market. The subject covers a range of market analytics including satisfaction modelling, positioning metrics, segmentation and market share analysis. Students will develop their data analysis skills by applying a range of quantitative tools and techniques including using Statistical Package for the Social Sciences (SPSS) to analyse data. 

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

No offerings have been identified for this subject in 2018.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Management and Marketing


MKT230 or COM316

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to describe the different quantitative methods used for market analysis;
  • be able to apply the appropriate quantitative analysis methods to market research data;
  • be able to create and interpret models for market analysis including; regression analysis, factor analysis, cluster analysis, correspondence analysis and conjoint analysis;
  • be able to competently use statistical computer software packages such as SPSS to generate marketing models; and
  • be able to explain, interpret and draw implications from the results of the analysis.


This subject will cover the following topics:
  • Identifying relationships between variables
  • Identifying key dimensions in consumer attitudes
  • Modelling product satisfaction
  • Identifying product positions
  • Defining market segments
  • Market share analysis (identifying how market share changes with changes in price and product features)


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.