MKT260 International Marketing (8)

International economic, cultural, political and legal environments will be studied as a prelude to planning marketing strategies for international markets. The subject will examine the role of marketing research, international finance, market entry and expansion strategies and the marketing mix in international marketing.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.


Session 2 (60)
On Campus
Albury-Wodonga Campus
Bathurst Campus
CSU Study Centre Melbourne
Bathurst Campus

Continuing students should consult the SAL for current offering details: MKT260. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Management and Marketing

Assumed Knowledge

Assumed knowledge in this subject is equivalent to that covered in MKT110.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to analyse elements of the international environment and their inter-relationship and demonstrate their relevance to international marketing strategies;
  • be able to identify and assess international marketing opportunities and threats;
  • be able to plan, implement and manage international marketing strategies; and
  • be able to formulate effective strategies for international marketing, including market entry and marketing mix strategies.


This subject will cover the following topics:
  • International marketing research
  • The international environment: Economic and financial; cultural; political and legal; technological and environmental; and competitive factors
  • International marketing planning
  • Market entry and expansion strategies
  • Product and service strategies
  • Distribution and supply logistics
  • Pricing strategies and foreign exchange
  • Promotional strategies
  • Contemporary issues and future trends


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.