MKT336 B2B Marketing (8)

This subject will examine the importance and relevance of business markets and supply chains to the success of marketing organisations. Marketing theories, strategies and tactics will be applied to develop relationships with business markets and supply chains and to satisfy customers.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

No offerings have been identified for this subject in 2018.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Management and Marketing

Assumed Knowledge

Learning Outcomes

Upon successful completion of this subject, students should:
  • Be able to appreciate the importance of business markets;
  • Be able to demonstrate the understanding of the nature of demand of business markets;
  • Be familiar with the management of supply chains;
  • Be able to apply marketing theory, strategies and tactics to develop business markets and supply chains and satisfy customers;
  • Be able to have communicating and negotiating skills to attain and retain customers;
  • Be able to apply marketing metrics to the management of business markets and supply chains


This subject will cover the following topics:

. characteristics of business marketing; . value creation for customers; . relationship management and network marketing; . supply chain management; . supply chain performance and metrics; . communications and trust; . marketing strategies for business markets; . customer acquisition and retention; . sales management and personal selling; . ethical considerations;


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.