This subject will examine the importance and relevance of business markets and supply chains to the success of marketing organisations. Marketing theories, strategies and tactics will be applied to develop relationships with business markets and supply chains and to satisfy customers.
No offerings have been identified for this subject in 2018.
HD/FL
One session
School of Management and Marketing
. characteristics of business marketing; . value creation for customers; . relationship management and network marketing; . supply chain management; . supply chain performance and metrics; . communications and trust; . marketing strategies for business markets; . customer acquisition and retention; . sales management and personal selling; . ethical considerations;
For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.