This capstone subject focuses on strategic approaches to marketing management. The business mission, strategies and objectives provide an overarching framework for the development of the strategic marketing planning process. An in-depth situation analysis combined with concepts such as the value chain and sustainable competitive advantage provide input into the marketing strategy decision process. A review of the marketing plan, together with its implementation and control is undertaken.
HD/FL
One session
School of Management and Marketing
MKT110 and MKT220
For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.