This subject focuses on strategic approaches to marketing management and deals with the process of developing and implementing a marketing strategy. Further it examines how these processes can be managed to gain and sustain superior performance in the competitive market place. A closer examination of the business mission, strategies and objectives provide a framework for the development of the strategic marketing planning process. An in depth situation analysis combined with concepts such as market segmentation and sustainable competitive advantage provide input into the marketing strategy decision process.
School of Management and Marketing
Students completing Stages I, II and III of the Bachelor of Business Studies China Program or students enrolled in a Transnational Education Partner Program only. Not available to students who have studied MKT381 or MKT340.
MKT381 significant overlap in content
MKT340 significant overlap in content
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The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.