A key focus of any small business is the development of long term profitable relationships with customers. This subject introduces the role of marketing in small business and how it can enhance business performance. Key theories, concepts and techniques of small business marketing are introduced. Students will be challenged to synthesise theory by developing a strategic marketing plan for their business.
No offerings have been identified for this subject in 2018.
School of Management and Marketing
Postgraduate students only.
For any enquiries about subject selection or course structure please contact Student Central or firstname.lastname@example.org or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.