Provides the foundation for venturing into sport enterprises globally through an in-depth study of the sport industries, and the political, cultural and economic features of Asia, Europe and the US, as well as international trading regulations. Students will also learn to analyse and assess the economic impact of sport. Assumed knowledge in this subject is equivalent to that covered in MKT501.
No offerings have been identified for this subject in 2018.
HD/FL
One session
International School of Business and Partnerships
MBA (Sport Management) students only
1. Understanding the Sport Industry 2. Principles of Sport Marketing 3. Sport Product Development 4. International Sport Business 5. Asian Sport Business 6. Economic Impact of Sport in Society 7. Sport Marketing Research 8. Financing Sport 9. Analysis of Factors that Influence Sport and Business
For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.