This subject addresses the management challenge of designing and implementing combinations of marketing variables to carry out a firm's strategy in its target markets. As marketing is a practical discipline, it is vital that students understand the concepts and theories underlying marketing decision making as these skills help them to analyse and understand complex marketing situations in order to develop and execute appropriate managerial actions.
No offerings have been identified for this subject in 2018.
School of Management and Marketing
Only available to students enrolled in the Master of Management (IT) (Articulated Set); Master of Project Management (Articulated Set); Master of Business Administration (Computing).
Not available to students who have completed MKT501 and MBA503.
For any enquiries about subject selection or course structure please contact Student Central or email@example.com or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.