PHM315 Professional & Business Pharmacy Practice (16)

The emphasis of this subject is on the grounding of students in the best theory, practices and competencies necessary to manage a pharmacy from both the professional and business perspectives. This is achieved by building a firm theoretical or practical basis in the dispensing and appropriate counselling of proprietary and extemporaneous prescriptions; the critical evaluation of professional and lay literature; and the appropriate pharmacy practice management, business and entrepreneurial skills pertinent to community pharmacy in today's competitive business environment.

Essentially the subject bridges the nexus between professional practice and business practice to ensure optimal medication use, optimal health outcomes for patients and optimal business outcomes in the current competitive consumer environments; for pharmacy in Australia.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.


Session 1 (30)
On Campus
Orange Campus
Wagga Wagga Campus
Session 2 (60)
On Campus
Orange Campus
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: PHM315. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



Two sessions


School of Biomedical Sciences

Enrolment Restrictions

Restricted to students enrolled in Bachelor of Pharmacy and Bachelor of Pharmacy (Honours) courses



Incompatible Subjects


Learning Outcomes

Upon successful completion of this subject, students should:
  • Be able to apply ethical and legal standards in the practice of pharmacy in the context of dispensing, supply, counselling and business practice
  • Be able to competently compound and dispense extemporaneous products, while adhering to appropriate pharmacy industry/profession described standards
  • Be able to competently counsel and /or supply products and/or information of Non prescribed medications, while adhering to appropriate pharmacy industry/profession described standards
  • Be able to competently develop a comprehensive business and marketing plan in the starting of a pharmacy business, while adhering to appropriate pharmacy industry/profession described standards
  • Be able to analyse the importance of due care and diligence in practice and recognise the factors influencing patients illness and health beliefs
  • Be able to critique the pharmacist's role in the facilitation of appropriate self-medication by patients and the applicable use of alternative therapies
  • Be able to discuss the key features of the pharmacy industry in Australia, including industry structure and development trends
  • Be able to describe the current pillars management (Planning, Leading, Organising & control) practices most relevant to community pharmacy including key performance areas/indicator analysis and the drivers of retail profitability
  • Be able to scrutinise the operational aspects of delivering an effective retail pharmacy service, including management of key resources like information, finances, infrastructure and human resources.


This subject will cover the following topics:
  • Communication theory, barriers to communications and misuse of non-prescribed products ranges in a community pharmacy setting.
  • Process and procedure of dispensing extemporaneous and proprietary medication.
  • Process and procedure of appropriate pharmacy industry/profession described standards relevant to the procurement, storage, supply and sale of non-prescribed products ranges in a community pharmacy setting.
  • Overview of Ethics, codes, guidelines and standards of practice in the procurement, storage, supply and sale of non-prescribed products ranges in a community pharmacy setting.
  • Overview of patho-physiological, differential diagnoses and management strategies of self limiting minor ailments in the scope of patients presenting in a community pharmacy setting.
  • Evidence based practice and best practice modalities of non-prescribed products ranges including Complementary Medicines in a community pharmacy setting.
  • Overview of general Pharmaceutical benefit Scheme (PBS) & Therapeutic Goods Administration (TGA) processes in the context of pharmacy professional practice.
  • Overview of general management/business practices/pillars such as planning, organising, leading, & time management.
  • Current and future Australian pharmacy retailing trends based on CPA agreement and PBS reforms.
  • The changing role of the pharmacy in Australian retailing: competitive pressures, market sector opportunities, evolving channels to carve out new market/niche areas for pharmacy products/services.
  • Key trends in consumer behaviour, markets: principles of customer segmentation and analysis, retails share of the consumer $, the changing role of retailing in consumer spending priorities, the influence of key demographic and social trends on consumer markets.
  • The impact of consumer market trends on the pharmacy sector - opportunities and threats .
  • Principles of developing effective retail operations in the fields of marketing, financial and risk management.
  • Managing effective retail pharmacy operations like Human Resource issues and management of work related practices.
  • Essentials of Retail Management practices like managing and measuring retail outlet performance.
  • Pharmacoeconomic aspects of pharmacy such as drug utilisation review and formulary development to inform future practice and business trends.
  • Exposure to high profile industrial guest speakers on appropriate industrial trends, benchmarks, practices, challenges and opportunities to prepare student for future proofed graduate outcomes in the currently competitive space of pharmacy.

Workplace Learning

This subject contains a 20 days Compulsory Workplace Learning component.

Students are required to undertake Professional Placements in a Community Pharmacy environment. The student must complete placements in 2 different community pharmacies. Each placement must be of a minimum of 70 hours completed over 10 working days.
The aim of these placement are to provide an insight into the different operations that exist from a professional and business practice context and in assisting students to cement the clinical and business knowledge and judgement skills that they have learnt with the aim of promoting the quality use of medication within all practice settings and ultimately improving patient health outcomes and business outcomes (broad learning objectives of this subject).

Workplace learning is a key part of the curriculum delivery expectations and is to be reported annually, as part of accreditation compliance process to the Australian Pharmacy Council (APC).

Special Resources

As workplace learning is a compulsory requirement of this subject, students will be expected to organise the following;
" work place learning sites complying with the School of Biomedical Sciences and CSU work place learning guidelines and policies.
"  funding for expenses related to accommodation, travel, food  etc. as part of this mandatory requirement of workplace learning.


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.