Master of Marketing
Graduate Diploma of Marketing [Exit Point Only]
Graduate Certificate in Marketing
Graduate Certificate in Marketing GradCertMkt
Graduate Diploma of Marketing GradDipMkt
Master of Marketing MMkt
Online - Bathurst
Online - Bathurst
Availability is subject to change, please verify prior to enrolment.
Full-time 1.5 years (3.0 sessions)
Part-time 3.0 years (6.0 sessions)
The Master degree is delivered three sessions per annum. Normally a student studying part-time, taking two subjects a session, will complete the course within two years (FTE=1.5).
Full-time 1.0 years (2.0 sessions)
Part-time 2.0 years (4.0 sessions)
Full-time 0.5 years (1.0 sessions)
Part-time 1.0 years (2.0 sessions)
Normal course duration is the effective period of time taken to complete a course when studied Full-time (Full-time Equivalent Duration). Students are advised to consult the Enrolment Pattern for the actual length of study. Not all courses are offered in Full-time mode.
For entry to the Master of Marketing, applicants are required to have an undergraduate degree from a recognised Australian tertiary institution (or equivalent) and appropriate work experience. Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.
Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.
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The Master, Graduate Diploma [Exit Point Only] and Graduate Certificate make up an articulated set of courses and credit is given in each higher level course for the subjects completed in the lower.
To graduate students must satisfactorily complete 96 points.
To graduate students must satisfactorily complete 64 points.
To graduate students must satisfactorily complete 32 points.
Graduate Certificate in Marketing
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
Restricted Electives
Plus two from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Master of Marketing
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT540 Marketing Strategy [capstone]
MKT563 Big Data and Marketing Analytics
MKT570 Integrated Marketing Communications
Restricted Electives
Plus four from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT550 Global Marketing
MKT561 Services Marketing
Unrestricted Electives
Plus any three Business or Business-related Level 5 subjects from the Faculty of Business, Justice and Behavioural Sciences
Graduate Diploma in Marketing (Exit point only)
Students may elect to exit the course at the Graduate Diploma level by completing:
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
Restricted Electives
Plus six from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT540 Marketing Strategy [capstone]
MKT550 Global Marketing
MKT563 Big Data and Marketing Analytics
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
There is no prescribed enrolment pattern because of the flexibility of the course; however, it is recommended that core subjects are completed first. Additionally, MKT540 Marketing Strategy is a capstone subject and should be attempted towards the end of the Masters degree.
For further information about courses and subjects outlined in the CSU handbook please contact:
The information contained in the CSU Handbook was accurate at the date of publication: April 2019. The University reserves the right to vary the information at any time without notice.