This subject provides an introduction to the principles of marketing communications. Students are introduced to the principles of advertising practice and the key steps in the process, including the client brief, the agency project management system, brands and brand insights, consumer insights, campaign briefs and campaign recommendations.
School of Communication and Creative Industries
The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.