This subject is designed to introduce students to the history and development of advertising in Australia and the effects of globalisation. Students become familiar with the management structures and responsibilities within an agency. By working in teams, students gain an understanding of the theories and implementation of systems and functions of todays advertising and marketing communications companies as well as the procedures and methods responsible for management of a clients affairs.
School of Communication and Creative Industries
It is assumed that students will have a knowledge of the role of advertising in marketing and the marketing communications campaign development process. This could be gained from ADV104 Introduction to Advertising.
For any enquiries about subject selection or course structure please contact Student Central or firstname.lastname@example.org or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.
The information contained in the 2019 CSU Handbook was accurate at the date of publication: September 2018. The University reserves the right to vary the information at any time without notice.