The modern food and fibre system is complex, dynamic and international. The changes taking place in this system are nothing short of revolutionary. The system is becoming highly demand-driven with marketing being of the utmost importance. The purpose of this subject is to examine the question of agriproduct marketing (raw commodities, food, fibre and agricultural services) in this new global environment. Agriproducts can be categorized into undifferentiated products (also called commodities) and differentiated products. The marketing of these two different types of agriproducts are examined in detail, focusing on both conceptual and practical aspects.
No offerings have been identified for this subject in 2019.
School of Agricultural and Veterinary Sciences
This subject will cover the following topics: The Agriproduct System Coordination of the Agriproduct System Agriproducts in the Global Environment Consumption Trends and Consumer Attitudes Market Research and Market Segmentation Managing The Product And New Product Development Pricing Agriproducts Promotion Marketing Planning Economics of Commodity Markets Commodity Price Mechanisms and Futures Markets
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The information contained in the 2019 CSU Handbook was accurate at the date of publication: September 2018. The University reserves the right to vary the information at any time without notice.