The modern food and fibre system is complex, dynamic and international. The changes taking place in this system are revolutionary. The system is becoming highly demand-driven with marketing being very important. The purpose of this subject is to examine the question of agriproduct marketing (raw commodities, food, fibre and agricultural services) in this new global environment. Agriproducts can be categorized into undifferentiated products (also called commodities) and differentiated products. The marketing of these two different types of agriproducts are examined in detail, focusing on both conceptual and practical aspects.
School of Agricultural and Wine Sciences
Restricted to students enrolling in Post Graduate Courses including Artiulated Sets of Courses, Graduate Certificates, Graduate Diplomas and Masters.
AGB310 This subject is the postgraduate equivalent of AGB310
- The Agriproduct System - Coordination of the Agriproduct System - Agriproducts in the Global Environment - Consumption Trends and Consumer Attitudes - Market Research and Market Segmentation - Managing The Product And New Product Development - Pricing Agriproducts - Promotion - Marketing Planning - Economics of Commodity Markets and International Trade - Commodity Price Mechanisms and Futures Markets
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The information contained in the 2019 CSU Handbook was accurate at the date of publication: September 2018. The University reserves the right to vary the information at any time without notice.