This subject focuses on the various theoretical approaches to understanding and analysing media audiences and the formation of public opinion. The subject considers who/what is meant by the terms 'audience' and 'public'. Audience measurement techniques and developments will be examined in light not only of their effectiveness but also for their broader cultural meaning. The subject will also provide a critical context for understanding media audiences by examining a number of audience research theories such as effects studies, reception theory and ethnography.
No offerings have been identified for this subject in 2019.
School of Communication and Creative Industries
Developments and problems in audience research. Effects theory. Ethnography. Reception theory. Television and radio ratings methods. Narrative in news and current affairs. Audiences and talk-back radio. Spin and public opinion. Media representations and public opinion.
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The information contained in the 2019 CSU Handbook was accurate at the date of publication: September 2018. The University reserves the right to vary the information at any time without notice.