This subject allows students to explore: what is public relations, why we do it, and how we do it? This foundational subject introduces students to the theories, principles and practices of contemporary public relations. In this subject students explore the role of public relations in society, specialisations within this discipline, the skills required of practitioners and the components of a public relations strategy.
School of Communication and Creative Industries
The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.