COM222 Public Relations Tactics (8)

This subject develops student's ability to plan, implement and evaluate tactics for executing a public relations strategy. 

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

No offerings have been identified for this subject in 2019.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Enrolment Restrictions

Not avaliable to students who have completed COM215

Assumed Knowledge

Students should have a basic knowlegde similar to content in COM116.

Incompatible Subjects

COM215

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to explain the range of tactics used by public relations practitioners;
  • be able to propose relevant tactics to implement a public relations campaign across any stakeholder communication channel;
  • be able to justify the choice of tactics appropriate to a public relations strategy;
  • be able to investigate and create content for contemporary public relations tactics; and
  • be able to explain the effectiveness of tactics in implementing strategy.

Syllabus

This subject will cover the following topics:
  • Contemporary tactics (writing, pitching, liaising, arranging, organising) in public relations practice
  • Written, oral and visual tactics for print, electronic, online, events and sponsorships
  • Writing for a range of communication interactions, internal, external and social
  • Planning, executing and managing tactics
  • Evaluating the effectiveness of tactics

Contact

Current Students

For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2019 CSU Handbook was accurate at the date of publication: September 2018. The University reserves the right to vary the information at any time without notice.

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