COM224 Communication Research Strategies (8)

This subject explores research methods commonly used in advertising and public relations. The subject covers foundational principles and concepts in communication research and methods, and techniques and analysis used to address contemporary industry research issues and problems. Students are required to plan, propose, implement and report a research project.

Availability

Session 2 (60)
On Campus
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM224. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Assumed Knowledge

COM116 or ADV104

Incompatible Subjects

COM316

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to demonstrate understanding of important research concepts such as qualitative and quantitative, primary and secondary resources , ethics, reliability and validity
  • be able to evaluate strengths and weaknesses in different methodological approaches for different advertising and public relations research problems
  • be able to apply technical and procedural considerations of at least one method approach commonly used in advertising or public relations
  • be able to propose, conduct and report a research project in advertising or public relations
  • be able to work effectively in a team

Syllabus

This subject will cover the following topics:
  • Defining problems and planning research
  • Commonly used research strategies in advertising and public relations
  • Important concepts and assumptions in advertising and public relations research
  • Strategies for analysing data
  • Conducting research in the field
  • Team work strategies

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.

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