This subject explores research methods commonly used in advertising and public relations. The subject covers foundational principles and concepts in communication research and methods, and techniques and analysis used to address contemporary industry research issues and problems. Students are required to plan, propose, implement and report a research project.
School of Communication and Creative Industries
COM116 or ADV104
The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.