The focus of this subject is on developing account management presentation strategies, and the execution of those strategies. Personal selling strategies and techniques are applied in authentic media selling and promotions situations and settings, including radio. The importance of maintaining the client relationship beyond the sale is also examined.
School of Communication and Creative Industries
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The information contained in the 2019 CSU Handbook was accurate at the date of publication: September 2018. The University reserves the right to vary the information at any time without notice.