COM236 Making it Happen: Event Management (8)

This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

Availability

Session 2 (60)
On Campus
Bathurst Campus
Port Macquarie Campus
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM236. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Assumed Knowledge

COM116 or COM115 or ADV203 or ADV104

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to apply relevant theories of strategic event management to practice;
  • be able to create a strategic plan for an event, including evaluation methods;
  • be able to devise and implement message strategies for an event; and
  • be able to apply strategic project planning and management skills required for event planning.

Syllabus

This subject will cover the following topics:
  • Theories of strategic event management
  • Project management of events
  • Aligning events to public relations and organisational goals
  • Communication components of events
  • Technical and operational skills to stage an event
  • Reflection strategies

Contact

Current Students

For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2019 CSU Handbook was accurate at the date of publication: September 2018. The University reserves the right to vary the information at any time without notice.

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