COM236 Making it Happen: Event Management (8)

This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage.

Availability

Session 2 (60)
On Campus
Bathurst Campus
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM236. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Assumed Knowledge

COM116 or COM115 or ADV203 or ADV104

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to apply relevant theories of strategic event management to practice;
  • be able to create a strategic plan for an event, including evaluation methods;
  • be able to devise and implement message strategies for an event; and
  • be able to apply strategic project planning and management skills required for event planning.

Syllabus

This subject will cover the following topics:
  • Theories of strategic event management
  • Project management of events
  • Aligning events to public relations and organisational goals
  • Communication components of events
  • Technical and operational skills to stage an event
  • Reflection strategies

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.

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