The subject will provide students with an understanding of
public affairs campaigns in communities. It will also
review strategies used to deal with governments in local, state, federal and international contexts. Students will also study the nature of lobbying, and its different applications.
Throughout the subject, students are asked to analyse case
studies and to review the processes of policy formation and implementation through stakeholder management techniques.
In addition, they review the role of organisations in society, their responsibilities to the community and to the environment.
No offerings have been identified for this subject in 2019.
HD/FL
One session
School of Communication and Creative Industries
Access to the worldwide web and a computer are mandatory.
The organisation, its external environment and organisational linkages. Social, economic, legislative and interorganisational issues. Lobbying. Corporate governance. Agenda setting and policy making. Media research and analysis. Community relations. Evaluation of campaigns. Government campaigns and initiatives. Media training and management in government relations.
For further information about courses and subjects outlined in the CSU handbook please contact:
The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.