COM539 Issues, Crisis and Reputation (16)

Issues and crisis management are core communication disciplines.  Together they provide the framework for building, maintaining and protecting organisational reputation on and offline.  This subject critically explores organisational reputation with a focus on issues and crisis.  It explores principles, theory and case studies of contemporary practice.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

Availability

Session 2 (60)
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM539. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • Demonstrate advanced knowledge in the fields of issues, risk, crisis and organisational reputation.
  • Demonstrate cognitive skills to critically evaluate issues, crises and reputation theory and practice
  • Demonstrate specialised skills in developing communication strategies to manage issues, respond to crises as well as building, maintaining and evaluating organisational reputation.

Syllabus

This subject will cover the following topics:
  • The nature of issues, crises and reputation.
  • Contemporary issues, crises and reputational theory.
  • Approaches, frameworks and principles for issues and crisis management, including legaal and ethical considerations
  • Approaches to managing organisational reputation: Offline and Online
  • Concepts and protocols for responding to issues, crises and reputational threats.

Contact

Current Students

For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2019 CSU Handbook was accurate at the date of publication: September 2018. The University reserves the right to vary the information at any time without notice.

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