GRP224 Identity and Branding (8)

This subject will examine the function of corporate identity and explore the process of logo design, brand development and management and how it is incorporated into a range of design solutions including collateral, advertising and packaging.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.


Session 1 (30)
On Campus
Port Macquarie Campus
Wagga Wagga Campus
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: GRP224. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify and critically analyse attributes of successful logos and brands
  • be able to understand and demonstrate a variety of research techniques and creative approaches in logo and brand development and management)
  • be able to create a logo and relevant brand touch points and associated guidelines
  • be able to understand and apply a critical approach to a design brief
  • be able to apply creative, theoretical and technical skills already acquired in the creation of computer based design solutions


This subject will cover the following topics:
  • Symbol vs Logo
  • Logo vs Brand
  • Designing an identity
  • Brand creation and development - the process
  • Brand touch points - the possibilities


Current Students

For any enquiries about subject selection or course structure please contact Student Central or or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2019 CSU Handbook was accurate at the date of publication: September 2018. The University reserves the right to vary the information at any time without notice.