GRP224 Identity and Branding (8)

This subject will examine the function of corporate identity and explore the process of logo design, brand development and management and how it is incorporated into a range of design solutions including collateral, advertising and packaging.


Session 1 (30)
On Campus
Port Macquarie Campus
Wagga Wagga Campus
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: GRP224. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify and critically analyse attributes of successful logos and brands
  • be able to understand and demonstrate a variety of research techniques and creative approaches in logo and brand development and management)
  • be able to create a logo and relevant brand touch points and associated guidelines
  • be able to understand and apply a critical approach to a design brief
  • be able to apply creative, theoretical and technical skills already acquired in the creation of computer based design solutions


This subject will cover the following topics:
  • Symbol vs Logo
  • Logo vs Brand
  • Designing an identity
  • Brand creation and development - the process
  • Brand touch points - the possibilities


For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.