This subject provides a detailed introduction to the fundamentals of marketing principles and practice to facilitate adoption of successful marketing strategies in an organisational context. Marketing concepts, theories and principles are covered, along with their application to the library and information environment. The subject examines the distinct characteristics of services enabling students to identify and develop strategic marketing initiatives and plans in order to build branding and promotional strategies.
School of Information Studies
Not available to students who have completed INF420 or INF507
INF507 Paired Subject
The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.