In this subject, students will learn about the analytics that drive decision making in the digital media landscape. For all types of organisations, the ability to collect data in the digital sphere from websites, the Internet of Things, apps and mobile usage is having a major impact on strategy. With tools of analysis becoming more widely available, organisations look to data-driven decision making as critical to business effectiveness. From initial set-up to interpreting reports, students will learn how to analyse data to gain an understanding of the behaviour of visitors and the performance of their website and campaigns. This subject will also help students prepare for certification with the Digital Analytics Association (DAA).
No offerings have been identified for this subject in 2019.
School of Management and Marketing
Only for students enrolled in the following courses:
Master of Applied Digital Marketing
Graduate Certificate of Applied Digital Marketing
The information contained in the CSU Handbook was accurate at the date of publication: February 2019. The University reserves the right to vary the information at any time without notice.