MGI533 Social Platform Marketing (8)

During the subject students will study how to set up, optimise and evaluate social media campaigns using Facebook, Twitter, Linkedin, Google+ and YouTube.   They will also learn how to create a social media marketing strategy and plan how to implement the strategy into an organisation.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

Availability

Session 3 (90)
Online
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: MGI533. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Management and Marketing

Enrolment Restrictions

Only for students enrolled in the following courses:

Master of Applied Digital Marketing 
Graduate Certificate in Applied Digital Marketing

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to analyse the value different social platforms represent for marketing and promotion;
  • be able to investigate and recommend social media management tools that meet an organisation's communication goals;
  • be able to create a social platform strategy utilising a range of social media platforms to meet an organisation's communication goals;
  • be able to create a social platform strategy that expresses an organisation's identity, reaches the target audience and engages with that audience through social interactions;
  • be able to create an implementation plan to apply the strategy within an organisation; and
  • be able to report, analyse and measure the performance and impact of strategy activities.

Syllabus

This subject will cover the following topics:
  • Introduction to social media marketing
  • Social media strategy and planning
  • Audience research methods
  • Social research and data analysis
  • Content outreach
  • Page posts, promotion and management
  • Profile customisation, promotion and management
  • Marketing automation
  • Advertising strategy
  • Future trends

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: February 2019. The University reserves the right to vary the information at any time without notice.

Back