MGI533 Social Platform Marketing (8)

During the subject students will study how to set up, optimise and evaluate social media campaigns using Facebook, Twitter, Linkedin, Google+ and YouTube.   They will also learn how to create a social media marketing strategy and plan how to implement the strategy into an organisation.

Availability

Session 3 (90)
Online
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: MGI533. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Management and Marketing

Enrolment Restrictions

Only for students enrolled in the following courses:

Master of Applied Digital Marketing 
Graduate Certificate in Applied Digital Marketing

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to analyse the value different social platforms represent for marketing and promotion;
  • be able to investigate and recommend social media management tools that meet an organisation's communication goals;
  • be able to create a social platform strategy utilising a range of social media platforms to meet an organisation's communication goals;
  • be able to create a social platform strategy that expresses an organisation's identity, reaches the target audience and engages with that audience through social interactions;
  • be able to create an implementation plan to apply the strategy within an organisation; and
  • be able to report, analyse and measure the performance and impact of strategy activities.

Syllabus

This subject will cover the following topics:
  • Introduction to social media marketing
  • Social media strategy and planning
  • Audience research methods
  • Social research and data analysis
  • Content outreach
  • Page posts, promotion and management
  • Profile customisation, promotion and management
  • Marketing automation
  • Advertising strategy
  • Future trends

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: March 2019. The University reserves the right to vary the information at any time without notice.

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