During the subject students will study how to set up, optimise and evaluate social media campaigns using Facebook, Twitter, Linkedin, Google+ and YouTube. They will also learn how to create a social media marketing strategy and plan how to implement the strategy into an organisation.
School of Management and Marketing
Only for students enrolled in the following courses:
Master of Applied Digital Marketing
Graduate Certificate in Applied Digital Marketing
The information contained in the CSU Handbook was accurate at the date of publication: February 2019. The University reserves the right to vary the information at any time without notice.