During this subject students will learn the latest methods, techniques and tools for improving their organisations search marketing and brand building efforts. They will analyse how different campaigns work and create a search marketing plan that incorporates a Search Engine Optimisation (SEO) strategy and a Pay Per Clicks (PPC) campaign.
No offerings have been identified for this subject in 2019.
School of Management and Marketing
Only for students enrolled in the following courses:
Master of Applied Digital Marketing
Graduate Certificate in Applied Digital Marketing
The information contained in the CSU Handbook was accurate at the date of publication: March 2019. The University reserves the right to vary the information at any time without notice.