MGT598 Business Research (8)

Business research plays an important role in informing business decisions for managers, marketers, human resource advisors, analysts and other business professionals. Research can be used more effectively if managers understand the processes and techniques that have generated research findings. This subject introduces the principles of business research methods. Students will develop the skills needed to identify the research problem, plan, design and implement a business research project and analyse and interpret the findings. Both quantitative and qualitative research methods are examined. The principles of ethics in research and research report writing are also examined.


Session 1 (30)
On Campus
CSU Study Centre Melbourne
CSU Study Centre Sydney
Bathurst Campus

Continuing students should consult the SAL for current offering details: MGT598. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Management and Marketing

Enrolment Restrictions

Postgraduate students only. Not available to students who have completed HRM507, MBA507 or MKT560

Incompatible Subjects

HRM507, MBA507, MKT560

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify a business research opportunity;
  • be able to synthesise a range of literature on a business problem;
  • be able to explain and evaluate research processes within a specific context;
  • be able to apply appropriate research methods;
  • be able to plan and design a research project
  • be able to identify and justify the techniques associated with qualitative and quantitative business research methodologies
  • be able to design and develop a business research report; and
  • be able to discuss ethical issues in business research.


This subject will cover the following topics:
  • Research Process, Planning and Design
  • Qualitative and Quantitative Research Methodologies
  • Sampling Techniques
  • Modes of Data Collection: Questionnaires and Interviews
  • Quantitative Data Analysis: Univariate and Multivariate Statistical Methods
  • Qualitative Data: Planning, Design, Collection and Analysis
  • Combining Quantitative and Qualitative Research
  • Ethics in business research
  • Writing the Research Report


For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.