Marketing is about markets and people. Students will examine different types of markets and the interactions of clients, business customers and end consumers within those markets. The purpose of this subject is to introduce students to the principles of marketing strategy by exploring how organisations adapt their marketing activities in response to needs and wants at the individual, organisational and societal level. The subject also explores the impact of societal and cultural elements on both people and marketing practice.
School of Management and Marketing
Not available to students who have completed MKT210 or RMBU1640.
The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.