This subject examines how to change behaviour or firmly held beliefs in a manner that benefits individuals and society at large. Examples of social and environmental marketing include sustainability, campaigns to prevent or reduce alcohol consumption, recycling, the climate change debate, farm management and environmental outcomes, smoking, drug abuse, domestic violence and unsafe driving. This subject examines how to design a marketing strategy that will move the target audience from ignorance or indifference to awareness, action and ultimately maintenance. The subject uses a case study approach drawing on current and historic Australian and international campaigns.
School of Management and Marketing
The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.