MKT336 B2B Marketing (8)

This subject will examine the importance and relevance of business markets and supply chains to the success of marketing organisations. Marketing theories, strategies and tactics will be applied to develop relationships with business markets and supply chains and to satisfy customers.

No offerings have been identified for this subject in 2019.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Management and Marketing

Assumed Knowledge
MKT110

Learning Outcomes

Upon successful completion of this subject, students should:
  • Be able to appreciate the importance of business markets;
  • Be able to demonstrate the understanding of the nature of demand of business markets;
  • Be familiar with the management of supply chains;
  • Be able to apply marketing theory, strategies and tactics to develop business markets and supply chains and satisfy customers;
  • Be able to have communicating and negotiating skills to attain and retain customers;
  • Be able to apply marketing metrics to the management of business markets and supply chains

Syllabus

This subject will cover the following topics:

. characteristics of business marketing; . value creation for customers; . relationship management and network marketing; . supply chain management; . supply chain performance and metrics; . communications and trust; . marketing strategies for business markets; . customer acquisition and retention; . sales management and personal selling; . ethical considerations;

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.

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