This subject will examine the importance and relevance of business markets and supply chains to the success of marketing organisations. Marketing theories, strategies and tactics will be applied to develop relationships with business markets and supply chains and to satisfy customers.
No offerings have been identified for this subject in 2019.
HD/FL
One session
School of Management and Marketing
. characteristics of business marketing; . value creation for customers; . relationship management and network marketing; . supply chain management; . supply chain performance and metrics; . communications and trust; . marketing strategies for business markets; . customer acquisition and retention; . sales management and personal selling; . ethical considerations;
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The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.