This subject examines how to change attitudes, beliefs and behaviours that benefit individuals and society at large. Examples of social marketing include campaigns to prevent or reduce alcohol consumption, smoking, drug abuse, domestic violence and unsafe driving. This subject examines how to design a marketing strategy that will move the target audience from indifference to action and ultimately maintenance. The subject uses a case study approach drawing on current and historic Australian and international campaigns. The subject also examines the importance of social marketing in the area of environmental sustainability and corporate social responsibility.
School of Management and Marketing
Post graduate students only.
Assumed knowledge for this subject is equivalent to that in MKT501 or MBA503 or MKT531 or MKT571 and MKT510.
The information contained in the CSU Handbook was accurate at the date of publication: February 2019. The University reserves the right to vary the information at any time without notice.